We are Chapter 81
Food & Lifestyle PR Specialists
This is a new chapter in your creative journey -
Redefine, refine, revision.
We build events. We build communication pathways. We build a bespoke team of enthusiastic professionals around your project, ensuring you get the very best service and the most output.
From storytelling and PR campaigns to building the best events and getting them acclaim, Chapter 81 is your go-to for innovative and direct PR.
We know the industry.
And we love it.
Chapter 81 was born of more than fifteen years’ experience in the lifestyle and hospitality industries. Established in 2018 by Simon Fogal, we have pioneered new food festivals, published magazines, established some of Britain’s most renowned indie food brands and happen to run some of the North’s best festivals, whether dedicated to food and drink or technology and innovation.
In a constantly evolving Communications industry, we always have our ear to the ground. We make sure to deliver your message to the right platform, in the right voice, tailoring our campaigns to your specific needs. Whilst 75% of our work is PR-led, Chapter 81 can act as a full-service agency, providing other solutions such as:
All forms of communication require you having something worth saying, and we’re here to say it. We get you that sought-after coverage by generating newsworthy articles, content and blogs to get you press – whether that’s online, trade, regional or national. From new product launches to crisis management to building your reputation and getting you known, we’ve got you covered.
Social Media is one of the best ways to engage with both industry influencers and your audience. Our campaigns, always in touch with the ever-changing Social Media landscape, help increase both your sales and your audience reach.
How we do what we do needn’t be a mystery, either. We can run account audits to explain what it all means, as well as offering training and strategy workshops.
From boutique projects to events with international reach, we’ve done it all. We’ve marketed across a huge range of formats, from paid social to digital, outdoor media to helping plan and print your magazine. We can even control your newsletters.
We work with some of the best photographers in the North. Through them, we have documented some of the best festivals, restaurants and events across the region. We can sort everything, from a Media Call to a full menu restaurant shoot – as well as all those in-between bits. We can even sort those fancy full product shoots, too.
We also manage photo galleries for festivals and have worked across music, food and culture festivals (including Light Night, Leeds Indie Food, Leeds International Festival and Thought Bubble).
Each medium has its own tone of voice, requiring a different approach. Whether assisting on daily Social Media updates, writing reactionary communications, managing Mystery Diners or creating editorial or advertorial content for you, we know how to make the words do the hard work for your business.
Our approach? Build unique events and people will come. We’ve created some extraordinary and unique events across many sectors, from food and drink to music. From community events to International Festivals, we like to bring something a little bit different each and every time.
Live Event Content
Providing a captivating atmosphere is one of your event’s most important jobs – and relaying it in the moment is key to making that event work hard with your audience.
We capture stunning visuals and live content at your event, through photographers, videographers, writers and social media specialists. We curate, then we push it out, fast.
We look after all outgoing social and media messaging. We pick up that ‘got to be there’ buzz and spread the word cross-platform, live, for events content to be proud of.
Whether you need a fullscale shake-up or a tiny menu tweak, Mystery Diners give you something invaluable – honest audience insight. We have implemented Mystery Diners for some of the best restaurants in the North, and for events too.
Street Food Social Healthcheck
We’ve worked with some of the best street food vendors and purveyors at our events, from Leeds Indie Food to Chow Down. That’s how we know that small businesses are often snowed-under, grinding hard 24/7 to make their dreams into reality.
Sometimes the smaller stuff can slide – and then become an obstacle to your ongoing growth and success. Our Street Food Social Health Check is a unique, one-off comms cleanse service, in which we get your social channels up-to-scratch and help you get some great photography, all to help amplify the noise and get you heard in your market.
Our team has the experience to offer overview audits on how well your website is performing in the Google SERPs, and suggest quick improvements that can make all the difference. Some suggestions we can sort out for you, and for others we can suggest those with the relevant expertise to help you further.
Graphic design is a service we introduced due to to client demand. We have an eye for design, and what appeals to different market sectors. We have designed anything and everything, from our own printed Journal and merch to a complete brand refresh for Indian fine dining stars Prashad, and logos for new businesses…the list goes on. We can also manage the print process – which we do for numerous festivals in the North.