Meat:Stack x Anton Stach: Leeds’ loudest burger joint lands the signing of the summer

There’s a building site outside Meat:Stack Leeds. Has been for years..

The Leeds Station redevelopment has done what redevelopment always does to the independents on its edges, quietly strangled the footfall past the door. Meat:Stack opened on Bishopgate Street into the teeth of it. Award-winning burgers, one of the best in the country at the 2026 National Burger Awards, and a hoarding where the passing trade used to be.

So when Allan and Callan came to us, the brief wasn’t really “launch a burger”. It was: remind Leeds we’re still here.

The idea

Anton Stach. Leeds United, Germany, six foot four, and crucially a surname that is one letter off the name above the door.

Some ideas you have to work for. This one was sitting there waiting.

The Anton Stach Moustachi Cheeseburger, named with a nod to Anton’s own YouTube channel, landing on the menu for the opening weeks of the season. Two pounds from every one sold goes to the Elhadj Diouf Foundation, a cause Anton and his family have supported for years. A season special with a run of form good enough to earn a permanent place on the menu — the kind Daniel Farke would take.

The build

On 10 August, Anton came into the kitchen and made the thing himself. Sleeves up, no entourage, no clock-watching. We shot the whole build.

That session was the spine of everything that followed, the press imagery, the social, the assets for Anton’s own channels. It’s always the quiet day that carries the campaign. Nobody sees it, and without it you’ve got nothing.

The launch

Tuesday 18 August, Anton came back to Bishopgate Street to serve the first Stach Burgers himself. Free to attend, first come first served, queue forming opposite the station.

They came. Of course they came.

I spent the day behind the camera and it was one of those rare ones where the job is simply to keep up. A Premier League midfielder handing burgers over a counter to people who’d waited an hour to be handed one. Callan watching the door he’d spent a year worrying about, full.

What we took from it

The best campaigns aren’t the cleverest ones. This was a good pun, a genuinely decent man giving up his time, and a team who had every detail sorted long before anyone arrived. Our job was to make sure it was seen.

A city on the comeback, backing a business that backs it. Support going both ways, as Anton put it — which is a better line than anything we’d have written for him.