Case Study
Bundobust
PR, Marketing, Content
“Any time of day we can call on C81 to be alert and ready to work with their Industry knowledge being key to some of our growth. The research they do in new cities for us is highly impressive.”— Marko Husak, Bundobust, Founder
Campaign
Liverpool venue launch
The Brief
Create and deliver launch evening event and secure a high level of footfall in the venue.
The Challenges
Positioning Bundobust as a major player in Indian food, whilst maintaining the independent and innovative focus of the food and beer offering.
The Strategy / The Idea
Working with the in-house team, using incredible Drew Millward illustrations and creative menu options, we aimed to gather high-end previews in top national publications and a strong street presence for the brand.
We created a launch event, pushing content across social media and in local press.
Seasonal menu options and striking photography gave consistently varied and new ideas for audiences.
Marketing ranged from vibrant 60×40 posters and paid partnerships with local media to visitor economy outreach.
Press focussed on consistently pushing Bundobust to national and industry publications to increase brand awareness and footfall post-launch.
119
Piece of Coverage
855
Social shares of coverage
540 Million
Online readership of coverage
