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September 28, 2021

How live streaming can elevate your business presence

How live streaming can elevate your business presence How live streaming can elevate your business presence
Words by: Kate Ryrie

It’s 2021, the year of live streaming, virtual content and real-time connections through the power of the internet. If the pandemic taught us anything, it’s that the true power of live streaming has yet to be realised. It was only when it became one of the few ways to engage with brands, events, friends and so much more, that we began to discover its potential in the business space.

So how can live streaming help your business thrive? Read on to discover why investing in the equipment and software to connect with your audience in real time could unlock new possibilities for your next move.

01 Low impact, high efficiency

Forget big travel costs and footprints – live streaming gives you the freedom to connect with an audience anytime, anywhere. You’ll reach a larger group of people than ever before, all while eliminating the negative environmental impact of in-person comms and events.

02 A young space

Although many brands and organisations have jumped on the live streaming bandwagon in the past year or so, it’s still a fairly fresh place to be. That makes now a great time to enter the space and start pushing your content out there – act now, and you can truly stand out.

03 Broaden reach

Live streaming has the power to exponentially increase your reach. Instead of relying on ticket-holders or locally-based attendees to make up your audience, you’re now addressing everyone with an internet connection and a vague interest in your brand. The potential for new leads, stronger connections and opportunities you previously thought impossible is endless.

04 Targeted engagement

With live streaming, you don’t just call the shots when it comes to content, but with logistical factors like timing and platform choice too. That allows you to connect with your audience on your terms – just by showing up and tuning in, they’re consciously taking time out of their day to spend with your brand. They’re already engaged, which makes them more likely to interact, participate and ultimately, help you succeed.

05 Real-time interaction

It’s no longer enough to simply send messages out to your audience – we’re living in the age of two-way brand communication, and that means creating opportunities for your customers to interact directly with you is paramount. Live streaming opens a conversation between and among you and your audience, who feel heard, connected and part of a community as a result. It’s all about making them more likely to do business with you in future – and spread the word about your brand too.

06 Reuse the content

Live streaming happens in the moment, but after the event, the possibilities proliferate. Edit the audio into a podcast series, use video clips to create social media teasers, or take the transcript and create a blog post. Or simply post the video on YouTube to allow an even wider audience to engage – while creating the kind of FOMO that’ll make sure they’re tuning in live next time.

07 Getting started is a piece of cake

You can take your first leap into live streaming with very little equipment (just the video and audio on your smartphone, for example), but soon, you’re going to want to invest in some kit to up your game. Good news is, that’s not hard.

Your basic streaming gear consists of video and audio source equipment, a video encoder, a streaming destination (your choice of platform) and a stable internet connection. And if you’re not sure where to start, you’ll be glad to know we’ve got a whole range of streaming friendly equipment for hire here at Chapter 81 – and we’d be happy to talk to you about what would work best for your goals.

Fancy a chat about how live streaming could help your business, and how we can help you get there? Give us a shout today. We’ll put the kettle on.


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